Microsoft Bing Worldwide Student Competition !!!!

Hi all,


Bing & Microsoft Advertising are sponsoring the 2009/2010 Direct Marketing Association Collegiate ECHO competition. All current undergraduate and graduate students who are not Microsoft employees can participate in this case study challenge (all majors welcome).

This is an interesting competition. It has 2 options – one of which is non-technical (advertising/marketing); the second option is more technical though it involves some market research. Thus students can go for either option, depending on their inclination. More details can be found in the attached PDF document.

For students to learn more and to sign up click here.

Benefits of Participation

• Students will gain hands on experience in digital advertising through a real-world business case study challenge.
• Professors and students will have the opportunity to learn search marketing and become AdExcellence certified on Microsoft’s adCenter platform for FREE ($50 value).
• Participating in this exciting project about the latest cutting edge search technology will be a great differentiator and resume builder.

Microsoft Bing Commercial - Intro Ad

Microsoft Bing Commercial - Cellphone

Microsoft Bing Commercial - Syndrome

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